The 8 Steps to working with Gamify

Gamification marketing is a process. It isn't as simple as slapping your companies branding on a familiar game template and waiting for the numbers to come rolling in. 

There are several variables at play as not every game yields the same results, not every brand is the same and not every gamification marketing company has the same procedurals.

To save both our clients and ourselves some time when it comes to the campaign construction timeline. The team at Gamify put together the following video to help preemptively answer as many questions and queries as possible in regards to the campaign rollout and partnership process.Besides getting our clients to read over and sign-off on "The 8 Pillars of Successful Marketing Campaigns", We also send them the following video link as an insight into Gamify's development and campaign process, in an effort to help manage expectations for the campaign ahead.

1. Watch this Video

   
   Done. As much as the first step is a bit tongue-in-cheek, the above points are the general spine of the campaign development process. Not every campaign requires to, or necessarily does stick to this particular order of events, still it helps to have a foundation for which our creative venture can be built upon.

2. Submit an Inquiry
   

   Select a time to have a meeting with the Gamify team
   

3. Brief & Quote
   

   At this meeting your'll be introduced to your project manager. They'll see what game you have in mind - or - suggest option according to your target audience, budget, brand and campaign duration.  Once finding a game which suits you and when you wish to proceed you'll be sent a Gamify user name and password for login. 
   

4. First Designs
   

   You'll receive multiple designs based from the note from your first meeting. From here you can suggest redesigns or edits. Once your happy with your based designs the game goes into coding and creation if the actual game. 
   
   

5. Game Construction

   From here you can automatically be notified on milestones and timelines or login at anytime to see process and hours worked on task. You can post comments or suggestion edits or call backs from your project manager  at anytime. 
   
   
   

   

6. Marketing Plan
   

   While your game is being created your project manager will book in a time to go through your marketing plan. They'll go through the basic's of social media campaign, email outs and how to embed the game to your website. by the end of the meeting your be confident in how to best bring your game to the market.

7. Tracking & Maximising
   

   Once going life your project manage to walk you through our award winning tracking portal. You can then double down on whats working according to your real-time data and game flow.
   
   

   

   
   
   

8. Campaign conclusion & Brand Report
   

   By the end of the game you will be able to see a direct parallel between those who played the game and those who didn't. We can also show you a full-marketing break down and global positive brand impact.  

If this video has peaked your interest in regards to any upcoming campaigns you may have, why not submit an inquiry, at that point you will have already knocked out 2 of the 8 steps of the campaign development process and will be well on your way.

References:
- Graph and Brand Impact Reports by SemRush
- 8 Steps to a Marketing Campaign